This is not true. PayPal did a lot of marketing back in the early days. This was his big ticket sale. From there he already gained personal brand notoriety which only grew with bold attempts like a space company. 

 It was true for us. 

 I don’t know what you did so I can’t comment on that … 

 We did very little marketing 😁 before gaining traction and growing a significant readership. Same as a number of online publications at the time. Akin to DPReview before it was bought up by Amazon…