Diet Mountain Dew, a popular citrus-flavored soda, has gained attention due to its endorsement by two prominent figures: Tim Walz, the US Secretary of Education, and J.D. Vance, author and investor. While their fandom may seem harmless, experts suggest it could negatively impact the brand's image. The concern lies in the perception that the drink is no longer seen as a niche product for gamers and thrill-seekers, but rather as a mainstream favorite among influential figures.

Source: https://www.marketwatch.com/story/tim-walz-and-j-d-vance-are-both-diet-mountain-dew-fans-heres-why-that-could-hurt-the-brand-6c6099c3?mod=mw_rss_topstories