Great input! I was wondering where exactly Substack gets those extra subscribers - all it can do is build a great app (which creators could do for themselves) and then just toss around those same readers that creators themselves already attracted. Unless they do paid marketing, which I bet creators could do better if they wanted to.
I talked to a journalist yesterday who said they were going to Substack bc it was easy. When I mentioned Ghost they said it required too much technical knowledge to figure out. I haven’t played with Ghost so I’m not sure. They also perceive that Substack will help them gain an audience. It will help with unpaid subscribers but I’m not sure it will help with paid. Based on the other’s experience the paid usually come through shares from other subscribers or the writer’s own social media efforts elsewhere
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