The nearly US$300 footballs that went viral on TikTok
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Jon-Paul Wheatley, a UK native, started making handmade leather footballs during the Covid-19 quarantine, which went viral on TikTok under the handle @jonpaulsballs; He co-founded 12 Pentagons in 2023 with his wife, Allison Diaz Wheatley, using a US$75,000 grant and personal savings; The first product, Original 92, was released in June 2024, selling for US$275 and selling out in under five hours; Wheatley aims to create footballs that are meant to be played with, not just collected; The company plans to release a new design every couple of months, with a second round of 1,000 balls set for November 2024; Wheatley’s TikTok videos serve as a research and development platform for new designs.

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https://www.scmp.com/lifestyle/travel-leisure/article/3278527/viral-tiktok-handmade-leather-footballs-are-cool-play-first-costs-almost-us300 nostr.fmt.wiz.biz