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 What really boggles my mind is that somehow they’ve duped people into paying for these sites…and still show ads. They’ve talked people into paying to be advertised to. 

And the content is mostly shit anyways. 
 It is the same thing regarding bad beer.
Why would anyone buy Budweiser? They are clearly being fooled by it.
Somehow they want to support what they believe is connected to them, or that sets them apart from others.

There is comfort in ignorance. 
 This is probably true.