"X rolls out new ad format that can't be reported, blocked
The new ads also don't disclose who the advertiser is or that they are even ads."

https://mashable.com/article/twitter-x-new-clickbait-ad-format?taid=65205244ce2bfe00016e13cc&utm_campaign=trueAnthem%3A+Manual&utm_medium=trueAnthem&utm_source=twitter