Average social media users are going to struggle with looking after their keys/reputation/identity. So that UX is going to be a challenge, but I completely agree
We are 16 years into BTC and look how little people know. We got OG Bitcoiners who claim Lightning doesn't even work lol. This will 100% be a near impossible task in the short term. Shit show that scammers will take advantage of. Eventually will be common place but will take a long time.