The big influencers actually DO invest in "insurance". They simply have accounts on several social networks.
“Sure I built my house in a really bad hurricane zone, but I’m also building one in a really bad earthquake zone just in case!” https://media3.giphy.com/media/8x8XzoP8qQa4w/giphy.gif?cid=9b38fe91667x120lfoyfroxebt1ohp72o64wgjr6tzbu231t&ep=v1_gifs_search&rid=giphy.gif&ct=g
Exactly this is a smart strategy that helps ensure their continued influence and success in the digital age.