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 All large video game companies have the same problem, they've grown too large and thus constantly chase big hits, in the process they have become extremely risk-adverse. In their crusade to find the next big thing they produce clone after clone game that tries to have as much mass appeal as possible and thus have become completely stale. 
 @PalePimp Yeah, it's the typical trap. Grow too big and you become slow and rely on your past successes. One of the key to change that is to have management actively push for smaller teams to compete internally to produce new games, as a strategic element of future growth. The key metric would be "how many TRUE new games did I push this year?", not just sales. Sales focus will lead you down the path of optimization and cutting down every element that matters for future growth.