I meant….. that ransomware groups target entities with perceived value. Each day that entity with perceived value more and more becomes the Bitcoiners. Never forget a hot wallet is a slip up away from an empty hot wallet. 

But generally.. “keep your coins in cold storage” is pretty much a universal truth and applicable in all situations:

“Good morning”  : ”Keep your coins in cold storage”

“More tea, sir?”  : ”Keep your coins in cold storage”

“Body of Christ”  : ”Keep your coins in cold storage, Padre”

When your soul travels the infinite sea to Osiris, don’t forget to mention that you kept your coins in cold storage and he will know heart is balanced.