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 @d4ece4bd It also works in Spark, I discover; and in @29bd5f90 - so anything using Apple's webkit.

Less than 200 plays in an hour, and sent to 30,000 subscribers - I'm quite confident the traffic is probably real.

Apple is responsible for about 58% of all email opens, according to Litmus, so... possibilities are good. 
 @92f75699 @29bd5f90 I wonder how many of those 200 plays are for new listeners / those who wouldn't normally hear the podcast version and 'only' read your daily email, or who like me, heard both. 
 @d4ece4bd I'm not sure - but I'd not want to put the audio version in the email anyway. I'm thinking this is great for podcast trailers, perhaps.