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 Higher focus on media content and performance, almost all other social media platforms have high performance and adaptive bitrate video (HLS) which makes video content actually work on most connections.

Nostr doesn’t have this at all. The most popular social media platforms these days are video platforms. 
 Are you thinking about this to improve the video experience on existing clients like Damus or to open up new experiences that can’t be done without it (e.g., something TikTok-like)?