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 What? 

https://www.bnnbloomberg.ca/hggc-explores-4-billion-sale-of-typeface-firm-monotype-1.1977866 
 @2fdc4b02 Really, I would be super ok with Google buying this. You can do that @5d8bc9bb, right? 
 @2fdc4b02 I guess that explains why they asked $11000 for a $2000 trademark. 
 @2fdc4b02 Christine here. Unfortunately, I don't think this is at all surprising. While it can vary, the average holding period for PE investments is 4-6 years, which fits here with HGGC having acquired Monotype in 2019. The auction process isn't unusual either, it's a pretty standard way for PE firms to elicit bidding between potential buyers. (1/7)