The actual mechanics of complying with this supposed norm are dizzyingly impractical. Which aspect of a post might strike people as uninteresting? Through which lenses might they not want to learn about what I'm writing? Crafting hashtags for discoverability is one thing, but for *anti*-discoverability? Am I to red-team my own posts? I receive these cheerful suggestions any time I write anything that’s widely-boosted. I've ignored them so far, and intend to continue to ignore them.