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 BS marketing is on fire. 

Why are they jumping from corporate lap onto another? 

BS marketers have earned their keep. 
 Because it's the most not-like-Twitter Twitter alternative being fed to them by the media. Bluesky is a media darling. 
 I dont see how it is not practically the same, under different owners 🤷‍♂️ 
 Agree. Even nostr:nprofile1qqsgydql3q4ka27d9wnlrmus4tvkrnc8ftc4h8h5fgyln54gl0a7dgspzemhxue69uhhyetvv9ujuurjd9kkzmpwdejhgqg5waehxw309aex2mrp0yhxgctdw4eju6t0qy2hwumn8ghj7un9d3shjtnddaehgu3wwp6kyfehcpn said they're making all the same mistakes that Twitter did, essentially rebuilding Twitter.