Thanks to the COVID era money printing shenanigans, everyone is starting to understand inflation. 

Few understand sovereign money or have any desire to be their own bank. Most people prefer to outsource that responsibility. 

Focus on what people want. Bitcoin is inflation free money. 

 Who knows what these 3rd party intermediaries will do, as fiat crumbles harder. Its a safer bet to self custody, I'm thinking it'll become easier to become your own bank over time.