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elsat | 26 days ago (raw) | root | parent | reply | flag 
 Does this sound right: 

 it can either be:

1) an application that publishes (i.e. self-ceritifies) that it can handle a specific event/kind type, and/or
2) a recommendation from a user
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PABLOF7z | 26 days ago (raw) | root | parent | reply | flag 
 yes

and provides a URL (which could be a deep link) to handle the bech32, so when, e.g.. coracle, wants to open a specific event, it knows what URL to use to open that specific event on the app.
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elsat | 26 days ago (raw) | root | parent | reply | flag 
 So this pointer / link could direct to:
1) web app, and/or
2) iOS app store, and/or
3) zap.store deeplink?