I get that. Kinda. So are you selling the soap for btc only? I still don't see the connection between the product and the logo. Everybody now slams Bitcoin on everything, it gets unclear for the customer.
Don't get me wrong, the clear vision is perfect. But the sale must be clear also. Customers won't give you much more than a second and if it's just a little bit confusing (for me now it is,) they'll move past.
I'm sorry for playing devil's advocate, I'm from similar branch and want you to defend your creation against me, it will get better through it. 

 Are you being serious, or just trying to get me to write an essay? 

 Or we could meet over cornychat and talk about the marketing allover, if you want and have it not done yet. I do it with friends sometimes, we ping pong their ideas and visions and clear the strategy a bit. 

 I don't know anything about cornychat, but give me a few. Cooking dinner. 

 Not tonight, it's 00:30 in here and I'm driving my kids around republic to visit grandmas, than there's Halloween party on Thursday. But some day. Cornychat is just a room for live talk. 

 Ok, sounds cool. Bitcoin is an 'ethos'. We're both a part of it. We'll all get it one day.... Just not today.  

 Forgot your last question. BBQ chicken and cheesey cauliflower.