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 Its not big or not big. 

It’s central planning & totalitarianism or voluntaryism. 
 While I get and respect the huge difference between coercion and choice, I become skeptical the moment there's a clearly "correct" choice or answer regardless of who's setting the expectation of what "correct" is. And perhaps in your mind this is a proxy argument against government mandates, but to me it doesn't sound like that, to me it sounds like the bullshit that I hear spewed by some of the hippie commies that I know. 
 No where do I say correct choice.

Central planners take away choice. 

Whoever you are, I advocate yours is the choice to make, and you know best. 
 Arguing that supermarket milk is not milk, but is instead a psy-op certainly isn't arguing that all choices are equally valid, but perhaps we primarily simply draw different lines in the sand between enjoying some group camaraderie, and groups flexing soft power by, among other things, congratulating each other in how right they are. 
 I am not arguing ultra processed milk is not milk. This is fact. 

Ultra high temperature processing

-diminishes naturally produced vitamins
-eliminates enzymes
-modifies naturally occurring proteins
-eliminates the good bacteria our ancestors consumed for millenia 
 And those are the most important considerations for some, but for others, saying that comparably nutritious and vastly cheaper foods that the free market and economies of scale have bestowed upon is are a psy-op, is itself a psy-op. I know people who are literal commies in part because they think foods too expensive because they think that anything that benefits from economies of scale is poison, and it's fucking stupid. And fuck regulations meant to protect us from ourselves. 
 > saying that comparably nutritious and vastly cheaper foods that the free market and economies of scale have bestowed upon is are a psy-op, is itself a psy-op.

The psy op is in the term raw milk not being considered milk, and UHT being considered milk. 

I understand ‘raw milk’ can be expensive, and I respect anyone’s choice to do what works for them. 

> free market

If its a free market why cant I walk up and pick up milk without some arcane subscription week ahead order process? The machine is after family/small business scale farmers who simply engage in free market sale of their product. Amos Miller is infamous for his legal battles to simply pursue sale of his product with eager customers. 

> economies of scale

I’m all for it! Just not centrally planned economies of scale.