The only thing I can think of here is very long term vision of breaking and crushing the dam eventually. Things have to start somewhere..this could also fill into art of war tactics...you have to let the Trojan Horse in. Best part is #bitcoin doesn't care. Not defending Max and his wife here but I see  element of long term game theory playing out here, doesn't matter if they planned it or not. Same would apply to situation if Trump decides to play with Bitcoin.