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 yup it actually works in some apps (telegram, etc). Not sure why it’s not working on some places yet. 
 A hunch: some services don’t follow redirects when fetching metadata, they stop at the first hop.

You could set up a CNAME instead, or link directly to snort.social and it may work 🤷 
 I don't think this is how it works. I set up a site association so any time iOS sees a https://damus.io/{npub,note}* click it should pass it to a handler within damus. Why some links don't obey this is still a mystery to me. 
 Ohhh I totally misunderstood, I thought this was about URL previews.

For deep links I’ve noticed iOS can just be a pedantic about where you’re clicking the link.

What usually works for me, at least when testing, is pasting the link in Notes then tapping it from there. 
 Yeah, it’s kind of a black box but *usually* it starts working at some point