Chanel has announced a partnership with the Oxford-Cambridge boat race, a historic and prestigious sporting event. The luxury fashion brand will be the official sponsor of the annual competition, which takes place on the River Thames in England. This move marks Chanel's entry into the world of sports marketing and highlights the growing importance of partnerships between fashion brands and major sporting events.

Source: https://www.ft.com/content/888c9442-d522-4fc0-be07-82b64390f592