A record €800 billion will flow into Europe's economy this summer—all thanks to American tourists
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A new report from the United Nations World Tourism Organization confirms that international tourists are projected to spend a record €800 billion in Europe this year, a 37% increase over pre-pandemic levels. Americans are driving this year's European tourism boom, with 72% of the record tourism spend taking place in western European destinations. Southern European and Mediterranean destinations remain firm favorites for travelers in Europe, with Greece seeing increased tourism despite climate impacts. Northern destinations like Denmark, Norway, and Sweden are also gaining market share. Lesser-visited or less-crowded European destinations like Croatia, Malta, and Albania are experiencing a rise in tourist arrivals. Places with favorable currency exchange rates like Bulgaria, Serbia, and Turkey are also popular. Online perceptions of Europe scored higher than other regions, with the Middle East and Asia Pacific in second and third place. Overtourism in popular destinations has led to opportunities for under-the-radar locations. Encouraging tourists to visit these locations is key to spreading the benefits across Europe.
#EuropeanTourism #AmericanTourists #TravelTrends
https://fortune.com/europe/2024/07/11/800-billion-euros-will-flow-into-europes-economy-this-summer-all-thanks-to-american-tourists/
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