yeah, not sure whether or not that statement is really true or not. But i take your point. 

I guess the way im thinking about it, is you can sell it, like a hardcover book, and if people want to buy it from you then thats great. but people can also download the pdf for nothing. 

I dont think it has to be exclusively one or the other 

 I’m definitely generalizing but my point is that charging a price of your choosing is essential to making any serious money and paying for your talents (for regular folks, not some outliers). 

This is inherently rooted in psychology - free is not valuable. But put a price on it and all of a sudden it’s worth a look. 

 Agreed on the setting of a price ✅
Disagree on the things you set a price to.