If I were someone who stood to financially gain from a massive conversion of users to a particular platform, the President is the first person I'd pay for promotion.  Not an accusation - just sayin'.

"On Thursday, President Luiz Inácio Lula da Silva of Brazil shared on X a list of his accounts on other platforms. The list started with Bluesky."

https://www.nytimes.com/2024/08/31/technology/x-blocked-brazil-reactions.html