When you have to say this in the very same paragraph you announce your lead investor: "This does not change the fact that the Bluesky app and the AT Protocol do not use blockchains or cryptocurrency, and we will not hyperfinancialize the social experience (through tokens, crypto trading, NFTs, etc.)." 

The enshtification of BlueSky has begun 🤙 

 The word choice of "we will not hyperfinancialize" is remarkable.

- it tells me that they are the champagne socialists
- and that they will start milking their users to pay for the champagne (not to make profit)

Distinct San Francisco vibes.