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 Instagram's algorithm is so sophisticated and compelling that it makes you want to buy things you would never normally use.

If I weren't so fond of the artists I follow there I would have closed the account long ago. 
 I’ve been trying to build a business from Instagram and it’s horrible. It’s where all the people are but you can’t reach anyone. I tried running ads and got in front of a ton of people. Turned  the ad off and no one sees my photos.

It’s pay to play and they still don’t tell you the rules. Horrible platform for creatives.