I just remembered that one other talking point in one of the videos attacking Coco Melon is that Coco Melon has way more frequent cuts then it's contemporaries. A talking point which may be intriguing but its a case of grading a fish on it's ability to climb a tree.   


This is a talking which may have been inspired by the wonderful work of CinemaStix who took a deep dive into the average  shot length of a hollywood film being 3 seconds (down from 5 seconds 25 years ago and used to be over 10 seconds in movies from 30s and 40s). Watch the CinemaStix video here.

https://www.youtube.com/watch?v=jJ_Zwl6_nKY

There's also a wired article about this you can check out.

https://www.wired.com/2014/09/cinema-is-evolving/

Back to the attack on Coco Melon. Yes, the average shot length of a Coco Melon video would be 1 to 2 seconds (way shorter then it's contempories in the kids content category). But this talking point ignores the fact that Coco Melon is not making STORY VIDEOS... but instead it is making animated MUSIC VIDEOS of nursery rhymes. These are two different types of video content that requires two different types of editing. I can bet all the sats in my alby wallet that 99% of all music videos have more frequent and shorter cuts then your average vlog/talk show/movie.

Not everyone can be Francis and the Lights when it comes to making music videos! And most definitely not everyone will have the financial/creative budget to make thrilling videos on a regular basis. So... unless you want to explore the Francis and the Lights aesthetic for kids content the frequent cuts are gonna be a staple for Coco Melon and any other kids music video creator in the space.  

https://youtu.be/bhtoDhlffsE

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