If you want to pitch nostr as social media, then just use the damus relay. 

For account creation, every client should default to the damus relay.

In Settings > Advanced, give the ability to add relays.

Normies just need clients that can find people. nostr:note152dryp2q2m058t7wn7ymev9suladah30qezpq00jt03s622uyw6qu4g79w