Ok that’s a helpful re-frame Had the business listed a pay in btc options, think Zaprite / btc pay eg, then no need to go to Nostr as well So actually it’s the discoverability of the e-commerce site in the first place that Nostr is a bigger deal for? That retail business can market itself forever, safe in the knowledge that it’s warm leads (think audience) can never be taken away Wow it’s fun iterating live and in public like this (not always going to be right, but being able to course correct is amazing) Thank you 🙏🏻