GM's software boss, Baris Cetinok, discusses the company's approach to creating seamless user experiences in its vehicles. He emphasizes the importance of having a strong conviction to own and integrate all aspects of the vehicle's infotainment system, rather than relying on third-party platforms like CarPlay or Android Auto.

Cetinok highlights Super Cruise as an example of how native integration can create a more magical experience for users, citing features such as map navigation that takes into account road conditions, battery levels, and energy-efficient routes. He also mentions the potential for Level 3 autonomy and robotaxis to require similar integrations.

Source: https://www.theverge.com/24285581/gm-software-baris-cetinok-apple-carplay-android-auto-google-cars-evs-decoder-podcast