As college sports continue to evolve, women athletes are taking center stage in shaping the financial landscape. A recent lawsuit against the University of Oregon highlights concerns around Title IX compliance and equitable distribution of NIL opportunities. While antitrust settlements like House v NCAA may reshape revenue sharing, they won't address fundamental Title IX obligations. Progressive institutions like Butler University are proactively addressing these concerns by creating dedicated support structures for women athletes.

Source: https://www.forbes.com/sites/lindseyedarvin/2024/10/28/women-athletes-are-reshaping-college-sports-financial-landscape-through-nil-success/