Thats how the legacy central banks have been doing it for a while. So not a new playbook. Capture all the media and influencers in the space then shift the narrative. 

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 Hmm. I have never shared beers with Swan folks so I cannot confirm that they've passed the Derek Beer Index.

Uh oh, Gary, you have not done this either!?!? We must fix this as the next meetup I come to. 

 I know some Swan folks. Good people from what I can tell. Swan leadership seems to be another story.