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 It is very high risk. The work is immense and the reach is almost non existent. 

This is why we didn't demand that people install pkdns to use Pubky, in fact we are doing a lot of work to allow web apps as easily as possible. 

You gotta go to people where they are, I am even worried about asking users to install a key management app, and that is why there is always the option to upload your keypairs to a web app on your own risk, just to lower the barrier to test the system and what it has to offer. 
 My thought is that because there's already a group of people willing to manage keys to access things - a group that's growing due to Bitcoin adoption - we might as well give them a single app that incrementally provides more and more features

While normies will primarily interact with these technologies through existing websites and apps (that adopt them), this key-managing group can start using a single app that makes all the needed technology available to them, whether for generating public social data or private data for work and communication

The app (browser) would decide whether to use Nostr, PubKey, Web5, or whatever protocol underneath. While power users will make these decisions explicitly - choosing to use Nostr or changing their DNS server to something that uses PKDNS - there seems to be a middle group that wants to use self-sovereign tech but doesn't want to invest time in learning about the underlying technologies 
 Check agregore-browser maybe it can save you some time