In case you were wondering, yes, this is canonical #enshittification 

Lure in business customers (publishers) by offering surpluses (algorithmic recommendation and an ensuing traffic funnel). Lock them in (by capturing their audience and blocking interop and logged-out reading).

Then rug the publishers, clawing back all the surpluses you gave them and more, draining them of all available capital and any margins they have, until they die or bite the bullet and leave. 

 @b92dcc07 Someone should come with a nice catchy name for this kind of business practice. 

 @b92dcc07 This also shifts the ad-viewing traffic to X/Twitter's advertising, instead of the advertising on the publisher's site.
So X/Tw gets to charge premium prices to advertisers, while also charging a premium price to the publishers for traffic and engagement. Essentially double-dipping on the same resources - X/Tw users' eyeballs