We have been raising prices non-stop since 2020. All 100% to battle increased input costs (gross margins have still dropped from 42% to 35% and net margins from 8% to 4%). Since Q3 2023 we have only increased pricing slightly, due to (finally) flattening labour costs and flattening net margins. Sentiment is ugly - business is less profitable, labour force feels financially "ok" (not "good"), and revenue forecasts are flat at best.