Possible helpful framework;

-what is the purpose?
-who is the primary target?
For them, what is “value?”
How is that delivered?
-who are your supporting non-targets?
“Value” to them?
Delivered how?
-what are the goals and indicators that help reach them?
-who will do what with what human/material resources by what time?

AKA
1. What is your mission?
2. Who is your Customer? Your Supporting Customers?
What is “Value” to these groups?
How will that be provided?
3. What will be considered “results?”
4.  Goals, Objectives…?
5. What is the plan?

This is very condensed.  I can answer questions. 
Strategic Thinking and Planning.