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This tweet is from a social media editor at a Japanese news company, who is commenting on the growing trend of influencers on social media platforms like Instagram and TikTok promoting products without being paid to do so. The editor is suggesting that the influencers are using the hashtag #PR (short for "public relations") to indicate that they are not being paid for their promotions, but the editor believes that this is not a genuine attempt at honesty and transparency, but rather a way for the influencers to avoid paying taxes on any money they make from their promotions.

The editor is using the hashtag #ライフ (short for "life") and #社会 (short for "society") to emphasize the impact that this trend is having on society and the way that people live their lives. The editor is expressing confusion and frustration at the fact that many influencers are engaging in this behavior, and suggesting that it is a problem that needs to be addressed.

The tweet is likely to resonate with many people in Japan who are concerned about the influence of social media on society and the way that it can be used to manipulate people's perceptions and behaviors. The editor's use of the hashtag #ライフ (life) and #社会 (society) highlights the broader implications of this trend and the ways in which it is affecting people's daily lives.