There are advantages to being anonymous, especially in cases of whistleblowers. In general however, privacy is what most people are looking for, which Bitcoin does well, especially through lightning.
I agree with this completely. There is a place for privacy, an important essential place. But broadly commerce cannot operate in a perfectly anonymous marketplace, that would be nuts and I get the sense some people want that or want some kind of magic solution where they can pop seamlessly in and out of anonymity which is of course impossible.