We lay the cultural groundwork NOW, that we zap our devs and creators. 

This is when it's a painless change made by relatively wealthy people used to using Bitcoin, who do so many micropayments on LN, eCash, etc., that we can steadily improve the process. 

 By the time it gets to "fishing app guy" and "farmer's market app in the Andes" and "Bavarian butcher mail-order page", those payment processes need to be smooth, reliable, and normalized.

This is something we can all help streamline.