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 No. It’s coordinated.  Yes by big egos but this is business.  And they’re not being transparent. 
 Maybe, it's definitely in the realm of possibilities.

It could also be that one person said something, then the next one called them to discuss, and it spread quickly like anything like that would in a small circle. 

They all know each other and probably talk within their "influencer" circle often. Things can spread fast. 
 Off to the rink. I’m done with this one. 
Crazy shit. Moving my care level to zero now. 
 Some poor goalie is about to get bullied