Guerlain and Reference Times recently collaborated on a unique fragrance launch at Art Basel Paris. The limited edition run features scents inspired by South Korean artist Lee Ufan, with only 21 two-liter porcelain flacons hand-painted by Ufan himself. Additionally, Guerlain launched its Art Basel fragrance, created in collaboration with French artist Julie Beaufils. Reference Times also unveiled a new algorithmic perfumery experience, allowing visitors to remix fragrances using an AI-powered machine.

Source: https://www.forbes.com/sites/stephaniehirschmiller/2024/10/22/guerlain-and-reference-times-scented-art-basel-paris-with-lee-ufan-and-ai/