Not a single client has an onboarding flow that explains to new users how NOSTR is different from traditional platforms. 

Private key? What is that? 
Npub? What is that? 
What is a relay and which ones should I connect to? Does it even matter?
Zaps? How do I set that up?

These questions and more need to be addressed straight away for a new user if you want to retain them on your client. 

 So weird look in social your @ is your brand. Now go find me on Facebook and Instagram.   

 I saw zaps figured it was lightning because tech debt is cheap. Then I remembered losing hours and crypto on lightning and decided tiktok had a better monetization approach 

  Imagine getting on alt.sex for the first time and crowing about tcp ip. The best infrastructure is invisible and frictionless