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 If by 'normies' you mean absolutely anyone not from bitcointwitter, then yes. 
 I do. #nostr attracted bitcoiners largely because of the public/private key and decentralisation understanding. That understanding and why it’s important needs to become “normie universal” alongside making #nostr easy-to-use and a place for all topics (and the “other stuff”). 
 Nostr attracted Bitcoiners also maybe partly because it was promoted, mentioned by other  big follower account Bitcoiners. Most Bitcoiners seem to have a limited reach of influence (as far as I can tell). Which is why nostr is spoken about and known on bitcointwitter, but almost totally unknown and never mentioned on wider twitter. 
 True - definitely had an impact. I’d also argue the MSM had an impact too. BlueSky garnered significant MSM coverage post Elon Twitter acquisition and it’s easier to use for those used to usernames and passwords.