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 Apparently people wait in long lines all night at Target to buy a cup. That's almost as bad as the iPhone thing.  
 Meant to say it's worse than the iPhone thing. 
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 Oh, the famous Stanley Cup? From the same guy who made Crocs cool again 
 Genius really, then all the counterfitters swoop in to make a buck, then the garbage truck companies make a buck transpprting it all to a landfill later.  
 Haha, yeah. Waiting in line all night just for the privilege of paying like $60 for a cup is crazy, saw a video about the obsession with it.