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 it’s impossible to create something new without the possibility of failure

who suffers the consequences when failure occurs? the creator, creator’s family, partners, community, investors? 
 Everyone that doesn’t get an in-kind return on their investment loses in proportion to their net loss. Good sports know how to trade losses for an intangible gain though.

What I think about a lot is that everyone loses if the creators did something truly positive sum. 
 hmmmm… i’ll need to think about this more. how does truly positive sum create losses for everyone? 
 Oh because they aren’t creating the positive sum thing anymore