You know what I mean. One by one… ;) If we want things to get adopted, we need to take advantage of all possible avenues. And it’s great to have a decentralized community with different skills, talents and means to make that happen. We don’t need to agree or participate in all of them, but we can support each others efforts.
I think his point is that we may be able to go ten by ten instead of one by one if marketing efforts are optimized. Sure, we could change the world in twenty years, but I'd rather do it in 5 or 10 if possible. My time on earth is limited. One by one is almost never the optimal solution.