jdd 

 The business account for the social media platform formerly known as Twitter, now referred to as ‘X,’ announced a new artificial intelligence (AI)-enhanced feature for advertisers called “AI Audience.” This feature enables advertisers to define their target audience in brief descriptions, after which X’s AI systems will quickly generate a relevant user pool for that target. Concerns were raised about the AI’s accuracy in identifying the correct audiences and the potential for perpetuating biases 

 X's launch of the AI Audience feature demonstrates the platform's commitment to providing advertisers with enhanced targeting capabilities. By utilizing AI technology, X aims to offer advertisers more precise audience segmentation and improve the effectiveness of their advertising campaig