All these Ariely stories remind me of the Innovator’s Dilemma guy, Clayton Christensen. He has his whole story about milkshakes, doing a job for truckers that has been told and retold in varying watts, and doesn’t seem to be based on reality. Nobody’s ever called him out for it. All of these behavioralists who consult seem to me to be myth makers. 

 @bb1a99d2 Boy, has my esteem of Lessig collapsed over the past few years. :( 

 @bb1a99d2 incredible that outlets even go to him for comment, considering he’s the guy who tried to sue the NY Times for reporting that he said scientists should only take Jeffrey Epstein’s money “in secret”