Exactly! Pushing the flywheel is really hard at first, at least it seems like we're trying to push the right one the right way now.
Yes. Also very important is that it's permissionless without a king-maker effect. You dont have to write a NIP, get it approved, make an app. You can just tinker with your nostr homepage, and if something works out, post it in a note. In fact, people are doing this already, including non-techies. That's how you know it's a winner.